BBQ ISland

A TMB Partner | Industry: Retail – Client Location: Phoenix, Arizona – Target Audience: National

The #1 creator of outdoor cooking environments

One of the largest retail BBQ companies in the Western United States, BBQ Island specializes in helping their clients create exceptional outdoor cooking environments. BBQ Island engaged TMB to help refine and grow the success of their retail locations and also their national e-commerce efforts.

After completing our digital marketing audit, it became clear that the current BBQ Island website was outdated and lacked the best practices and technologies needed to successfully develop and implement an effective digital marketing campaign. To overcome the current website’s shortcomings, as well as budget and time limitations, TMB developed and implemented multiple hyper-focused, customized landing pages that increased overall sales and brand awareness while decreasing digital marketing costs.

What we did…

Creative

  • Digital Audit
  • Market Research
  • Content Strategy
  • Media Strategy
  • Landing Page Development
  • Paid Media 
  • Data

Media

  • Media Research
  • Media Strategy
  • Print Media
  • Outdoor Media
  • Paid Search
  • Paid Social
  • Digital Display Ads

Digital Marketing

  • Market Research
  • Sales Funnel Evaluation
  • Content Strategy
  • Media Strategy
  • Landing Page Development
  • Paid Search
  • Paid Social Media Marketing
  • Digital Display
  • Data Capture
  • Data Optimization

Results that matter.

  • Media opportunities and a comprehensive strategy that reach more customers.
  • Data optimization services that measure campaign performance.
  • Data that provides optimization opportunities leading to increased performance.
  • Effective product landing pages for successful control of the customer’s journey through the buying funnel.
  • Ad group segmentation and relevant copy creation leading to higher relevance and quality scores.
  • Lower cost-per-click rates.
  • Regular campaign adjustments and updates that improve and optimize performance.
  • On-going campaign keyword adjustments leading to continual increases in lead generation.

See more work.

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