Burke Porter Group

A TMB Partner | Industry: Manufacturing – Client Location: Ada, Michigan – Target Audience: International

Advancing the machine

Around the world, team members of the Burke Porter Group are committed to serving industrial transformation. While providing the highest quality products and global customer service, they seek new ways to help their customers meet the demands of continuous change.

Burke Port Group engaged TMB to develop a revised brand that could strategically bring 16 independent yet connected companies, with 40 locations across four continents, together under one master brand.

Starting with an extensive brand audit in seven different countries, TMB was able to create a defined overarching brand for Burke Porter Group that overcame market position and service offering confusion while adding value to the main brand and all 16 individual companies.

What we did…

Strategy

  • Brand Audit (YC/YB)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Digital Marketing Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Media

  • Media Research
  • Media Strategy
  • Print Media
  • Paid Social
  • Organic Social
  • Digital Display Ads

Web Development

  • Website and Content Strategy
  • UX/UI
  • Development
  • User Experience

Digital Marketing

  • Market Research
  • Sale Funnel Evaluation
  • Content Strategy
  • Media Strategy
  • Landing Page Development
  • Paid Social Media Marketing
  • Digital Display

Print Materials

  • Design 
  • Strategy
  • Copywriting
  • Printing
  • Distribution

Results that matter.

  • TMB provided additional media opportunities and a comprehensive strategy that reached more customers.
  • TMB Data Optimization services provided information to measure campaign performance and provide optimization opportunities which lead to increased performance.
  • Ad group segmentation and relevant copy creation led to higher relevance and quality scores which produced lower cost per click rates.
  • Regular campaign adjustments and updates improved performance.
  • On-going campaign keywords adjustments lead to continual increases in lead generation.

See more work.

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