Erbsloeh Aluminum Solutions

A TMB Partner | Industry: Manufacturing – Client Location: Portage, Michigan – Target Audience: International

When mergers happen

Founded in 1946 and originally known as Bowers Manufacturing, Erbsloeh Aluminum Solutions produces extruded and surface-finished aluminum profiles for a wide variety of industries. After a merger with German company WKW Extrusion, Bowers Manufacturing came to TMB seeking to strategically refresh and rebrand the company.

At TMB, we conducted extensive market research while evaluating the most advantageous positioning strategy for Erbsloeh Aluminum Solutions. We developed the sales communication strategies and materials to communicate the benefits of the merger while giving the brand a distinctive and competitive edge.

What we did…

Strategy

  • Brand Audit (YC/YB)
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting

Media

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Results that matter.

  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Clearly defined products/services that translate into benefits and advantages for the customer.
  • Revised company naming and logo design.
  • Effective marketing and communication materials for wide-scale exposure.

See more work.

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