Mastertag

A TMB Partner | Industry: Horticulture – Client Location: Montague, Michigan – Target Audience: National

Tagging the right customers

For over 70 years, MasterTag has been providing practical and affordable tag solutions for growers, retailers, and consumers.

After performing our digital marketing audit, MasterTag contracted TMB to develop and activate a revised digital marketing plan that included accurate results data and strategic campaign planning and management. Additionally, we layered in more branding and awareness through display, remarketing, and social ads, which has resulted in increased sales, brand recognition, and new customers.

After seeing the success our Digital Marketing Services can provide, MasterTag has engaged TMB to provide additional Strategy, Creative, Media, Website Development, and Print Material services.

What we did…

Strategy

  • Brand Audit
  • Marketing Material Audit
  • Market Research
  • Content Strategy
  • Digital Marketing Strategy
  • Sales Funnel Evaluation

Creative

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Media

  • Media Research
  • Media Strategy
  • Paid Search
  • Paid Social
  • Organic Social
  • Digital Display Ads

Web Development

  • Brand Development
  • Design
  • Copywriting
  • Campaign Creation

Digital Marketing

  • Digital Audit
  • Market Research
  • Content Strategy
  • Media Strategy
  • Landing Page Development
  • Paid Media
  • Data

Results that matter.

  • Branding and design elements that convey a compelling, recognizable, and consistent image.
  • Defined selling/service proposition to give the brand a distinctive and competitive edge.
  • Engaging brand and brand messages that inspire trust and confidence.
  • Media opportunities and a comprehensive strategy that reach more customers.
  • Data optimization services that measure campaign performance.
  • Data that provides optimization opportunities leading to increased performance.
  • Effective product landing pages for successful control of the customer’s journey through the buying funnel.
  • Ad group segmentation and relevant copy creation leading to higher relevance and quality scores.
  • Lower cost-per-click rates.
  • Regular campaign adjustments and updates that improve and optimize performance.
  • On-going campaign keyword adjustments leading to continual increases in lead generation.

See more work.

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